At ZALORA, we take an iterative, rapid prototyping approach to designing features. By minimising the time spent between designing a feature and getting it into the hands of real people for testing, we create better designs in less time.
Usability testing is a crucial part of this process because it validates our hypotheses about a design.
In case you’re not familiar with the term, guerilla testing is impromptu usability testing with strangers. User recruitment is literally walking up to strangers on the street and asking them to test your product. If we don’t have the luxury of time to recruit neatly segmented customers to test with, we go outside to conduct guerilla testing.