The persona is Lina, a business traveller with a peanut allergy. People's Park Complex Food Centre is a chaotic, confusing place to navigate. Eating in such a hawker centre is dangerous for Lina because of a lack of dietary information.
User journey map, card sorting, service blueprint, feature ideation and prioritisation, experience prototyping, low-fi and mid-fi prototyping, user scenarios and tasks, usability testing, heuristic analysis, content inventory.
Lina doesn't like to rely on her mobile phone, so I decided that the solution should minimise digital dependence. I decided against an app or kiosk, in favor of letting Lina experience the buzz of PPC. I conducted a card sorting exercise to determine how foreigners would classify various foods into different categories, and this informed the information architecture of the website.
I designed a responsive website with curated food suggestions and information on allergens to help her plan, plus some improved signage to clarify important aspects of the space. There are local customs stickers on the table and stools to enlighten tourists about chopeing and returning their tray, and fun facts stickers on takeaway boxes.