Siân Ng, Colin Wan, Vernon Heng
Review Call Levels’ mobile UX and explore new features. The business goal is to increase user acquisition, retention, and referral.
User interviews, affinity mapping, user personas and storyboards, feature prioritisation, prototyping, and usability testing
We interviewed both current users and non-users to identify pain points. After affinity mapping to identify common themes, we created user personas and storyboards to bring the user to life. A feature prioritisation exercise led us to focus on three key improvements: alert settings, private social network, and selective social sharing of alerts.
One of the most beneficial activities was a design studio with the Call Levels team, where we silently brainstormed (to avoid bias!) different solutions for each key improvement before presenting to the rest of the group.
Redesigned and usability tested three features: alert settings, private social network, and selective social sharing of alerts. Made recommendations for further testing on wider client base.