Hey! I’m Siân, a UX Designer
I love solving complex problems, and bridging the gap between user needs and business objectives.
Currently, I work as UX Lead at Endowus. We help customers meet their financial goals through goal-based investing.
Design Calendar SG
Twice a month, I send out a calendar of design-related events happening in Singapore.
For UX professionals, and the UX-curious. My curated newsletter is a roundup of UX links worth sharing, and other links that got me thinking.
My story so far
I was born in Singapore and raised in Malaysia. I attended international schools, and completed two university degrees in the United Kingdom. My exposure to a multicultural society since young has given me a global mindset.
I decided to move into user experience design because I didn't want to remain a consumer forever. I wanted to shape products and services that will make a difference in people's lives. During my year off in 2016, I completed the General Assembly UX Design Immersive course, and successfully transitioned to UX Design. Now I apply my UX design skills to create usable, useful experiences for people.
In my free time...
I enjoy growing plants, solving escape rooms, and exploring the world. On weekends, you’ll find me playing strategy board games or performing PowerPoint Karaoke.