Hey! I’m Siân, a UX Designer

I love solving complex problems, and bridging the gap between user needs and business objectives. Currently, I work as UX Lead at Endowus, where we help customers meet their financial goals through goal-based investing.

View my resume


Side Projects

Design Calendar SG

Twice a month, I send out a calendar of design-related events happening in Singapore.

UX Roundup

  For UX professionals, and the UX-curious. My curated newsletter is a roundup of UX links worth sharing, and other links that got me thinking. 


My story so far

I was born in Singapore and raised in Malaysia. I attended international schools, and completed two university degrees in the United Kingdom. My exposure to a multicultural society since young has given me a global mindset.

I decided to move into user experience design because I didn't want to remain a consumer forever. I wanted to shape products and services that will make a difference in people's lives. During my year off in 2016, I completed the General Assembly UX Design Immersive course, and successfully transitioned to UX Design. Now I apply my UX design skills to create usable, useful experiences for people.

In my free time...

I enjoy growing plants from seeds, solving escape rooms, and exploring the world. Outside work, you'll find me playing strategy board games or performing PowerPoint Karaoke.


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