UX Design for mobile apps, websites, services

I design effective, evidence-based solutions, aligning user needs and business objectives. Blending marketing, I optimise opportunities for user acquisition, activation, and retention. Combining skills from my past careers in law, accounting, and marketing, I bring a unique perspective to problem solving. 

View my resume.
View my UX portfolio.

My Story

I was born in Singapore and raised in Malaysia. I attended international schools, and completed two university degrees in the United Kingdom. My exposure to a multi-cultural society since young has given me a global mindset.

Returning to Singapore in 2008, I explored different careers, starting with law and accounting. Seeking a role where I could make business decisions, I became a regional marketing manager for a Fortune 500 company.

I decided to move into user experience design because I didn't want to remain a consumer forever. I wanted to shape products and services that will make a difference in people's lives. 

I successfully completed the General Assembly User Experience Design Immersive course in April 2016. Now I utilise my user experience design skills to create usable, useful, and lovable experiences for people.

In my free time...

I enjoy growing plants from seeds, solving escape rooms, and exploring the world. I also enjoy long afternoons spent playing RISK and other strategy board games.

Through personal research and side projects, I'm currently indulging my deep curiosity for virtual reality, personal finance, and the global e-waste problem.

In pursuit of lifelong learning, I actively participate in MOOCs and read widely. I'm currently reading Guns, Germs, and Steel by Jared Diamond. 

I also curate cultural tidbits for my Facebook page of curiosities, Goldfish & Iron, and I'm incredibly fond of memes.

Taken on a recent trip to Norway to watch the Northern Lights on New Year's Eve

Taken on a recent trip to Norway to watch the Northern Lights on New Year's Eve