UX Design for mobile apps, websites, services
I design effective, evidence-based solutions, aligning user needs and business objectives. Blending marketing, I optimise opportunities for user acquisition, activation, and retention. Combining skills from my past careers in law, accounting, and marketing, I bring a unique perspective to problem solving.
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For UX professionals, and the UX-curious. My curated newsletter is a bi-weekly roundup of UX links worth sharing, and other links that got me thinking.
My story so far
I was born in Singapore and raised in Malaysia. I attended international schools, and completed two university degrees in the United Kingdom. My exposure to a multi-cultural society since young has given me a global mindset.
Returning to Singapore in 2008, I explored different careers, starting with law and accounting. Seeking a role where I could make business decisions, I became a regional marketing manager for a Fortune 500 company.
I decided to move into user experience design because I didn't want to remain a consumer forever. I wanted to shape products and services that will make a difference in people's lives.
I successfully completed the General Assembly User Experience Design Immersive course in April 2016. Now I utilise my user experience design skills to create usable, useful, and lovable experiences for people.
In my free time...
I enjoy growing plants from seeds, solving escape rooms, and exploring the world. On weekend afternoons you'll find me playing RISK and other strategy board games. I also run a curated website – Goldfish & Iron.